Speaking with Tunisie Numérique,head of the Tunisian Organization for Consumer Guidance, Lotfi Riahi revealed today that the organization has launched a national campaign to encourage the consumption of Tunisian products under the slogan, “If you love Tunisia, consume Tunisian products.”
He explained that this campaign was begun due to the high percentage of imports from foreign nations, with ready-made clothing from countries such as Turkey and China accounting for over 80% of the market. This situation required urgent action to promote Tunisian products and encourage consumers to buy locally made goods.
Riahi stated that the campaign was launched a week ago and will proceed in stages. The first phase will conclude in early October with an exhibition from October 1 to October 3 at the Al-A’raf Organization’s exhibition space.
During this exhibition, the mechanisms for consuming Tunisian products will be introduced, and consumers will be made aware of the quality of these products. A social and solidarity economic space will also be featured to improve economic returns and consumers’ purchasing power. Both private companies and non-profit organizations will partake.
In the second phase, the campaign will extend to other regions of the Republic, organizing producer-to-consumer exhibitions, especially for large consumer items, in partnership with state agencies and organizations that support Tunisian products.
Riahi added that the third phase will involve promoting Tunisian products abroad, specifically in Europe and Arab countries.
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