A recent study conducted by ONE TO ONE, in partnership with Connect, the Canadian Embassy, and the United Nations Development Programme, sheds light on the still limited adoption of sustainable development practices among Tunisian companies.
Despite growing interest, only 233 out of the 1,500 companies approached are actively implementing environmental and social responsibility standards.
Low Participation Despite Clear Interest
According to Youssef Meddeb, CEO of ONE TO ONE, the MIQYES7 study—building on a previous survey on the health of SMEs—reveals a significant gap between expectations and reality.
While some 3,500 companies could potentially be involved in environmental and social responsibility initiatives, actual participation remains low.
Carbon Footprint: A Key Issue for Exporters
The survey shows that 20% of the companies surveyed have conducted a carbon footprint assessment, reflecting a rising awareness and a willingness to comply with international market demands. Export-oriented and industrial firms are the most likely to embrace this approach, fully aware of the pressures imposed by environmental regulations.
Female Leadership and Education Level
The study also highlights the influence of female leadership and the educational background of executives on corporate engagement.
Companies led by women show greater involvement in social and environmental responsibility efforts (26%). Furthermore, 73% of companies committed to CSR initiatives are headed by individuals with education levels above a Master’s degree.
While 69% of companies expressed interest in launching CSR programs in the coming years, the MIQYES7 study stresses the need to support and guide Tunisian businesses through this transition—particularly by focusing on improving working conditions and promoting the use of renewable energy sources.
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