The Netherlands is preparing to officially abandon its nickname, “Holland” as of January 2020 from all literature and marketing materials.
Holland is a region of the Netherlands, but the two names are often used interchangeably to describe the northern European country.
The Netherlands will only be referred to by its official name after the change.
Sydney Morning Herald proclaims the rebrand will cost the country €200,000, which is a portion of a broader relaunch of the country’s image before hosting the Eurovision Song Contest and the 2020 Olympic Games in Tokyo.
The orange tulip logo has been axed in favour of the letters NL, which resemble a stylised tulip, reports Dutch News. It was revealed last month by Dutch trade minister Sigrid Kaag.
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