“Tunisia has real strengths but must sharpen its positioning to capture new waves of investment, particularly in capital- and technology-intensive sectors.” That was one of the key takeaways from the first theme discussed on Tuesday, 10 February 2026, during the 23rd session of the Strategic Council of the Tunisia Investment Authority (TIA), held under the chairmanship of Jalel Tebib.
This 23rd session focused on two major themes for Tunisia’s investment ecosystem, against an international backdrop marked by profound realignments in investment flows.
The first theme addressed global investment trends in 2025 and the outlook for 2026, as well as the challenges surrounding Tunisia’s strategic positioning.
On this occasion, David Cousquer, an expert in data on investment, employment and economic development, presented an analysis highlighting the strong rise in global investment, driven by increasingly capital-intensive projects—particularly in data centres, artificial intelligence, semiconductors and pharmaceuticals.
North Africa, a Gateway Region to Major Markets
“The discussions helped underscore the geographic shift in investment flows, with the Americas gaining momentum and Asian strategies being reshaped, while Africa—and more specifically North Africa—has been gradually asserting itself as a gateway region to major markets, particularly in Europe,” TIA said in a statement released today.
The second theme was devoted to TIA’s strategic analytical note on joint ventures, presented as a key lever for integration into global value chains.
Based on an international benchmark and an assessment of Tunisia’s own experience, the analysis highlights the growing role of joint ventures in technology transfer, market access, risk-sharing and industrial upgrading.
The discussions also emphasised that Tunisia must strengthen its attractiveness to secure flagship projects—particularly in data centres, automotive and batteries, energy and hydrogen—by aligning with shifts in global value chains, while developing suitable host zones offering robust infrastructure, competitive energy and a clear regulatory framework.
This strategy also involves promoting joint ventures to deepen the industrial fabric and facilitate partnerships between foreign investors and Tunisian companies, alongside a stronger alignment of investment policies with international best practices in order to attract higher value-added investment with lasting impact.
What's happening in Tunisia?
Subscribe to our Youtube channel for updates.
