Tunisia is leveraging its presence at the 8th China International Import Expo (CIIE), held in Shanghai from November 5 to 10, to launch a promotional campaign for Tunisian olive oil aimed at the Chinese market. The country is also showcasing its cultural heritage and tourism assets, along with flagship food products such as harissa and dates.
The Tunisian pavilion covers 132 square meters and features premium olive oil brands. Digital screens displayed immersive videos for Chinese visitors, highlighting the iconic white-and-blue architecture of Sidi Bou Saïd.
On the right side of the pavilion, visuals of the ancient El Jem amphitheater illustrated the depth of Tunisia’s historical heritage. This monument, one of the most significant Roman sites in North Africa, matches the rising interest of Chinese tourists in cultural and historical travel experiences.
The space also featured images of the oases of Kébili and Tozeur, the southern ksour, and the famous Tunisian dates known worldwide for their quality. The decoration combined mosaics, the symbol of the Hand of Fatma, and visuals of Mediterranean beaches, reflecting the country’s identity and richness.
Tunisia’s participation in Shanghai is led by the Tunisian Embassy under Ambassador Adel Arbi, with the support of the Tunisian National Tourism Office and diplomat Abdelkhalek Dhakkar in charge of economic and trade cooperation. They provided visitors with extensive information about Tunisia as both a tourist destination and an emerging platform for investment and export.
Several visitors expressed admiration for the Tunisian pavilion, describing it as an opportunity to discover Tunisia’s beauty. Photos of El Jem and the architecture of Sidi Bou Saïd drew particular attention.
Tunisia also highlighted its business advantages, positioning itself as a southern Mediterranean hub offering direct access to Africa and Europe, and promoting the incentives it offers for foreign investors.
The 8th CIIE is a major global event, bringing together 155 countries and international organizations, and 4 108 foreign companies over a total area exceeding 430 000 square meters. China remains the world’s second-largest import market for the 16th consecutive year and is expected to exceed 15 trillion USD in imports of goods and services during the current Five-Year Plan.
Over the previous seven editions, the expo generated more than 500 billion USD in transactions, helping companies worldwide navigate global market fluctuations and seize opportunities in China’s massive consumer market.
This year’s edition showcases 461 new products, technologies and services, and places a strong focus on future industries such as the low-carbon economy and humanoid robotics, along with digital and health platforms aimed at expanding the consumption of goods and services.
The number of exhibitors increased by more than 600 compared to last year, reaching 4 108 participants. The share of companies from Belt and Road countries reached 123, up 23.1% year-on-year, while African participation surged by 80%.
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