The electric dream is losing its shine in the United States. According to a survey released in early June by the American Automobile Association (AAA), only 16% of Americans are seriously considering purchasing an electric vehicle (EV) for their next car.
This is the lowest figure recorded since the AAA began tracking EV interest in 2019—a warning sign for an auto industry deeply invested in the energy transition.
Persistent Barriers Despite a Growing Market
Despite an expanding range of options—over 75 new EV models launched in the past four years—American consumers remain hesitant.
The survey found that 62% of respondents are concerned about the cost of battery replacement, while 59% believe the purchase price is too high.
Range anxiety also remains a major deterrent:
-
57% question EVs’ suitability for long-distance travel,
-
56% cite a lack of public charging stations,
-
55% fear running out of battery while driving.
A Challenging Economic and Political Climate
Back in 2022, soaring gas prices led 25% of Americans to view EVs as a viable alternative. But by 2025, fuel prices have dropped to their lowest levels in four years—particularly around Memorial Day—diminishing that incentive.
At the same time, political uncertainty surrounding government subsidies and tax credits has undermined buyer confidence.
The share of potential EV buyers motivated by such incentives has fallen sharply, from 60% in 2023 to just 39% in 2025.
Hybrid Vehicles Gaining Ground
In response to waning enthusiasm for all-electric models, more American drivers are turning to hybrids and plug-in hybrids, which are perceived as safer bets.
By combining internal combustion engines with electric power, hybrids offer extended range and reduce reliance on charging infrastructure—an increasingly appealing compromise for a growing segment of the population.
Long-Term Confidence Slipping
The skepticism goes beyond immediate concerns. While 40% of Americans in 2022 believed EVs would dominate the market within a decade, that number has dropped to just 23% in 2025.
Even more striking, 63% now say it is unlikely—or entirely out of the question—that they will ever purchase an electric vehicle, compared to 51% last year.
Despite significant investments by automakers and technological advances, EVs are struggling to win over the American public.
High costs, limited infrastructure, and declining public incentives are collectively stalling market momentum—benefiting hybrid alternatives seen as more flexible and reassuring.
A trend that could have far-reaching implications for the global automotive landscape.
What's happening in Tunisia?
Subscribe to our Youtube channel for updates.
