The June study, conducted by MDWEB, a pioneer of electronic marketing and digital studies in Tunisia, explores the digital presence on the web and social media of Tunisian dairy brands.
The 5 brands studied are: Délice, Natilait, Stil, Vitalait and YAB.
On the Web :
Based on Alexa data and depending on the number of visits and the number of page views, Vitalait maintains its 1st position on the web in June 2020.
STIL still does not have a website!
On Facebook :
Dairy brands did not perform well in terms of publications and this was reflected in KPIs.
Indeed, the engagement rates compared to the publications of the different brands in June were significantly lower than those of May 2020.
For June 2020 Natilait recorded the best engagement rate of 0.16% against 3.06% in May.
Again, 5 of Natilait’s posts were the best in terms of reactions, comments and shares.
Despite having the lowest number of posts of other brands, Natilait’s 11 posts generated the highest number of interactions (8,909).
Based on the total number of fans, the podium for the presence of Tunisian dairy brands on Facebook is as follows:
· Délice tops the table with 492. 885 fans.
· Stil comes in 2nd with 272,379 fans.
· Natilait is in 3rd place with 185,400 fans.
In June 2020, YAB fell totally on Facebook with a loss of 486 fans and 0.004% engagement rate and only 174 interactions for 14 posts.
On Youtube :
Délice was the only brand to publish during June 2020. The only video published by Délice generated 375 views and allowed the brand to gain 100 new subscribers.
On Instagram:
Delight has the highest number of fans with 23,875 fans.
Vitalait was the most active brand with 21 posts generating 748 likes and comments.
On Twitter :
All brands of dairy products are absent. Twitter is resolutely ejected from the digital communication of brands.
A quantitative and qualitative analysis was carried out on various social media.
The full analysis can be ordered from the website: http://www.mdsoft-int.com/.
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