Mdweb: Ranking of mass retail brands on web and social media (January 2024)

MDWEB, a pioneer in electronic marketing and digital studies, has released its study on the E-presence of the major players in mass distribution in Tunisia for January 2024. This study is part of an exclusive media collaboration with Tunisie Numérique to access and communicate the study results.

Large retail brands depend on digital communication strategies to guarantee the visibility of their offers and keep close relationships with their customers.

Social media data was collected on January 3, 2024.
SimilarWeb data extraction concerns  December 2023

Ranking of distributors on the Web

According to SimilarWeb and based on the number of visits:

• Carrefour stands in the 1st position with 97,900 visits followed by Aziza with 62,700 visits
• In 5th position, MG registered 23,600 visits

RANKING OF DISTRIBUTORS ON FACEBOOK
Based on the number of fans criterion:

• Carrefour ranks first with 2.4 million fans
• Monoprix ranks last with 1.5 million fans

RANKING OF DISTRIBUTORS ON YOUTUBE
Based on the number of subscribers criterion:

• Carrefour ranks in 1st position with 25.3 thousand subscribers.
• Giant ranks last with 2.24 thousand subscribers.

Based on the number of views of the channel’s videos:

• MG has the highest number of views with 4,254,698
• Aziza possesses the lowest view count with 91,277

RANKING OF RETAILERS ON INSTAGRAM
Based on the number of subscribers criterion:

• Carrefour ranks first with 192,993 subscribers
• Monoprix ranks last with 60,071

RANKING OF RETAILERS ON X (TWITTER)
Large retail brands are not active on X (Twitter)

Based on the number of subscribers criterion:

• Monoprix ranks first with 4,109 subscribers.
• MG ranks last with 129 subscribers.

RANKING OF DISTRIBUTORS ON LINKEDIN
Based on the number of subscribers criterion:

• Monoprix ranks first with 19,891 subscribers.
• Carrefour ranks last with 2,340 subscribers.

Consult the ranking of the leading players in mass distribution in Tunisia for December.

For a full analysis, you can contact Mdweb.

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