The Tunisian commercial scene is converted into a play with multiple twists and turns, with brands caught in the flames of a boycott campaign begun against those with alleged ties to the Zionist state.
The movement, launched by consumers committed to supporting the Palestinian cause, has strengthened despite attempts by these companies to defuse the situation with attractive promotions.
In response to economic losses, brands took a surprising political stance by proclaiming their support for Palestine. Nevertheless, this tactic proved counterproductive. Social media users, far from being convinced, criticized these remarks as an attempt to whitewash their image rather than genuine support for the Palestinian cause.
This episode shows the Streisand effect where, by attempting to stifle the boycott campaign, brands unwittingly drew more attention to their supposed connections, intensifying the boycott movement.
This saga shows the power of social media and the vigilance of consumers, ready to mobilize for just causes.
It emphasises the challenges businesses face in a digital world, where every action can have unforeseen and far-reaching consequences.
What's happening in Tunisia?
Subscribe to our Youtube channel for updates.
