Tunisia-Ziad Dabbar: “state must adopt policy in distributing public advertising” [Video]

In reaction to these challenges, Dabbar stressed that the sustainability of the press sector and media institutions cannot depend solely on the involvement of celebrities. It advocated for the need for a comprehensive state policy towards the media sector. This includes a strategic approach to distributing public advertising and providing financial support to media organisations.

Dabbar called for state intervention to guarantee that advertising by public institutions is conducted in a manner that respects the rights of journalists and adheres to professional ethics. He underlined that such interventions should have clear goals and be subject to oversight by the involved parties.