African Union and TikTok Team Up for #SaferTogether Campaign

The African Union (AU) and TikTok, the leading platform for short-form mobile videos, are excited to announce the #SaferTogether Campaign. This initiative empowers African youth with the knowledge and tools to navigate the digital world safely. Launched at the recent TikTok Safer Internet Summit in Ghana, the campaign targets not just young people, but also parents and educators. This partnership, leveraging both in-app strategies and on-the-ground initiatives, seeks to inform and empower communities about digital safety, aligning with the AUC’s priority on child safety online and the Digital Transformation Strategy for Africa.
The campaign includes a wide array of in-app activities, such as educational video content, hashtag challenges, endorsements by content creators, and notifications. Furthermore, the joint initiative will provide “Digital Safety Toolkits” to support educators and guardians in tackling key digital safety topics, available through a dedicated microsite on TikTok, offering an engaging guide for fostering safer online behaviors.

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