MDWEB, a pioneer in electronic marketing and digital studies, has just issued its study on the E-presence of the central players in mass distribution in Tunisia for the month of August 2023. This study is conducted within the framework of an exclusive media partnership with Tunisie Numérique to access and communicate the results of the study.
Large-scale retail chains base their communication strategies on digital in order to secure the visibility of their offers as well as to maintain a close relationship with their customers.
- Social media data was collected on August 3rd.
- The extraction of data from SimilarWeb involves the month of July 2023.
RANKING OF DISTRIBUTORS ON THE WEB
According to SimilarWeb and based on the number of visits:
- Aziza ranks 1st with 100,500 visits followed by Carrefour with 97,800 visits
- Carrefour had the highest bounce rate (percentage of people who visited only one page) at 77.20%, while Magasin Général (MG) had the best bounce rate with 33.21 %
RANKING OF DISTRIBUTORS ON FACEBOOK
Based on the criterion of the number of fans:
- Carrefour ranks first with 2.4 million fans
- Monoprix ranks last with 1.5 million fans
RANKING OF DISTRIBUTORS ON YOUTUBE
Based on the criterion of the number of subscribers:
- Carrefour ranked first position with 25.3 thousand subscribers.
- Giant ranks last with 2.18 thousand subscribers.
Based on the number of views of the videos on the channel:
- MG has the most views with 3,938,890
- Aziza has the lowest number of views with 131,714
DISTRIBUTOR RANKING ON INSTAGRAM
Based on the criterion of the number of subscribers:
- Carrefour ranks first with 193,760 subscribers
- Monoprix came last with 56,140
RANKING OF DISTRIBUTORS ON TWITTER
Large retailers are not active on Twitter
Based on the criterion of the number of subscribers:
- Monoprix ranks first with 4,117 subscribers.
- MG ranks last with 130 subscribers.
RANKING OF DISTRIBUTORS ON LINKEDIN
Based on the criterion of the number of subscribers:
- Monoprix ranks first with 19,732 subscribers.
- Carrefour ranks last with 2,058 subscribers.
Consult the ranking of the primary retail players in Tunisia for July 2023.
For a complete analysis, you can contact Mdweb
What's happening in Tunisia?
Subscribe to our Youtube channel for updates.
