Speaking to Tunisie Numérique, head of the Tunisian Organization for Consumer Guidance, Lotfi Riahi stressed that the organization does not regard the winter sale period beginning today and lasting for six weeks as a genuine “sale.”
Riahi denounced the practice commonly referred to as “sale” in Tunisia, describing it as a strategy to market foreign goods that are overpriced and of inferior quality. He disputed that Tunisian consumers are being manipulated into buying these so-called “sale” items at exorbitant rates, affirming that the discounts offered do not reflect the essence of a “sale” due to the absence of high-quality goods at fair prices.
He additionally stated that products offered during the sale period in Tunisia are sold at extremely high prices compared to their actual cost of 10 or 15 euros in their country of origin. Riahi highlighted that this practice is not justifiable, particularly given the drop in product quality, and called for a reevaluation of the “sale” concept in Tunisia to transform it into a genuine shopping festival.
Riahi also voiced concern that such practices undermine the Tunisian industrial sector, hampering local manufacturers from producing and securing a stable position in the Tunisian market. Therefore, the Tunisian Organization for Consumer Guidance is advocating for an examination of the terms of exploitation contracts under original labels and is against the importation of any product that has a local equivalent in Tunisia.
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